Here at SWC we know that a simple act of kindness can make somebodies day so we teamed up with our local radio station, Yorkshire Coast Radio to spread some cheer up and down the Yorkshire coast with some Random Acts Of Kindness. Now employing around 140 much valued staff; supporting the community is core to our company family values, so we were delighted to get involved with Yorkshire Coast Radio to ‘delight’ members of the public with Random Acts of Kindness.
Paddy & Tom, 2 of the lovely presenters at the radio station went out and about along the Yorkshire Coast doing random good turns. During the promotion, they turned up at a supermarket check-out and paid for peoples shopping, gave delicious cakes & snacks to passers by, paid for taxis, bought gifts for local volunteers who do sterling work to support others, paid for a hairdo, went to a local school and celebrated a much loved dinner lady’s BIG birthday, ..and gave a donation to MIND to help them with the wonderful work they do around mental health taboot!
Thus far, the feedback we’ve received around the Community’s engagement with this project through Social Media shows in excess of 92,500 hits & 43,500 views of the videos!
If you follow the link below, you will be able view some of the acts of kindness. If you want a laugh (or a cringe!), yours truly is on the “Do you mind if we interrupt?” video!
on behalf of Team SWC